世界人居

一切美好的事物

都將在這座城市的美麗街角相遇。

All good things will meet on the beautiful street corners of this city.

地鐵、公交等交通的便捷，是商場的活力源泉。

Convenient transportation such as subways and buses is the source of vitality for shopping malls.

現(xiàn)代感的建筑、景觀巧思與忙碌的人群。

Modern architecture, ingenious landscape and busy people. 

城市景觀引人入勝之處在于：

人在公共空間里活動的各種場景。

The fascinating part of the urban landscape is: the various scenes of people's activities in the public space.

人本能追求幸福，其中最重要的就是獲得感，

而在此之前要建立人與人之間的聯(lián)系。

People instinctively pursue happiness, the most important of which is the sense of gain, and the connection between people must be established before that.

其實，人們更喜歡在涼爽的戶外辦公休閑。

In fact, people prefer to work or relax in a cool outdoor environment.

在天臺上遇見幸福。

Meet happiness on the rooftop.

01

場地

SITE

▼Location/區(qū)位

項目位于漕寶路與中環(huán)路西北角。背靠多個大型辦公園區(qū)，南面為社區(qū)住宅。地鐵12號線出口直達商業(yè)內(nèi)部，城市公交落客點毗鄰商業(yè)中軸線位置，也是西面商業(yè)主入口位置，交通便利，人流密集。

The project is located at the northwest corner of Caobao Road and Zhonghuan Road. Backed by a number of large office parks, there are community residences to the south. The exit of Metro Line 12 leads directly to the interior of the business, and the city bus drop-off point is adjacent to the central axis of the business and is also the main entrance of the business to the west. The traffic is convenient and the flow of people is dense.

▼Masterplan/總平圖

施工前的項目現(xiàn)狀是被綠植包圍的“孤島”。

The status of the project before the construction was an "isolated island" surrounded by green plants.

施工后

施工后，擴大了入口廣場面積，增加了IP互動記憶點；通過對風井立面、種植、鋪裝等的設計，增加了景觀層次；增加了水景互動、小型口袋公園、戶外會客廳、小舞臺等，圍合更多功能活動空間，增添了街頭活力，并營造符合業(yè)態(tài)的商業(yè)景觀場所。

After construction, the  hard-paved area of the entrance plaza was expanded, and IP interactive memory points were added; through the design of the ventilation shaft facade, planting, paving, etc.,the layers of landscape were increased; the interactive waterscape, small pocket park, outdoor meeting room, small stage, etc. were added. These facilities enclose more functional activity spaces, increase street vitality, and create commercial landscape venues that conform to the types of the business.

▼Concept/概念

這是一個非常典型的商業(yè)街區(qū)設計項目。我們充分調(diào)研了項目施工前的問題以及客群需求，以此為前提通過星際旅行的概念，在架空的想象力中去研究場地活力。我們有意去營造出向心的、有活力的、充滿可能性的空間。極具可持續(xù)與適應未來發(fā)展的屬性，它是最具有生命力的空間。因此，星際旅行不單純是個抽象的概念，它象征著場地的巨大潛力，和年輕人對未來的無限憧憬。

This is a very typical commercial renovation project. We have fully investigated the problems before the project construction and the needs of the customer group, based on this premise, through the concept of interstellar travel, to study the vitality of the site in the overhead imagination.We deliberately create a space that is centripetal, energetic and full of possibilities. Very sustainable and adaptable to future development, it is the most vital space. Therefore, interstellar travel is not simply an abstract concept, it symbolizes the huge potential of the venue and young people's infinite vision for the future.

▼Project effect/項目效果

整體氛圍較施工前變得明亮、場景豐富、更具視覺沖擊的同時，客群購物的體驗感也隨之增強。

While the overall atmosphere has become brighter, richer in scenes, and more visually impactful than before construction, the shopping experience of customers has also been enhanced.

▼Circulation/流線圖 

梳理動線是項目至關重要的一步。由施工前的單一出入口，拓展為三個出入口，極大的提高了人流量。并增加公共休憩走廊，吸引市政道路上的群眾往商業(yè)界面上漫步。

Sorting out the circulation is a crucial step in the project. The single entrance and exit before the renovation was expanded to three entrances and exits, which greatly increased the flow of people. And increase the public recreational corridor, attract the people on the municipal road to stroll on the commercial interface.

▼Thematic west plaza/形象主題西廣場

西側(cè)街角廣場前左側(cè)高大的精神堡壘和重量級IP“IN兔”結(jié)合景觀氛圍營造給人以難以忘卻的記憶點；“星光”密布的鋪裝和周圍的草花相輔相成，情趣盎然；地面的透光混凝土圖案指引人們進入商業(yè)內(nèi)部。

In the west corner plaza, the tall spiritual fortress on the front left and the heavyweight IP "IN Rabbit" combined with the landscape atmosphere to create an unforgettable memory point; the dense paving of "starlight" and the surrounding grass and flowers complement each other and are full of fun; The light-permeable concrete pattern on the ground guides people into the commercial interior.

開業(yè)后人潮涌動

星光散步，散布星光。

Starlight walks and scatters starlight.

施工前后對比

▼Commercial outer street/商業(yè)外街

從西入口往東漫游，商業(yè)外街新潮的風井立面廣告畫搭配淡雅的草花顯得格外吸睛。草花旁的透光混凝土座椅與環(huán)境相映成趣，到了夜晚，透光混凝土座椅更是烘托渲染出不一樣的氛圍。

Roaming from the west entrance to the east, the trendy advertisements on the facade of the ventilation shaft in the commercial outer street are particularly eye-catching with the elegant grass and flowers. The light-permeable concrete seats next to the grass flowers contrast with the environment, and at night, the light-permeable concrete seats give a different atmosphere.

施工前后對比

施工前后對比

▼Celebration square/慶典廣場

節(jié)假日這里可以作為商業(yè)慶典活動的場地，平時開啟旱噴也可以是社區(qū)居民休閑納涼的好去處。

On holidays, it can be used as a venue for commercial celebrations, and it can also be a good place for community residents to relax and enjoy the cool.

勇敢，穿越“銀河”。

Be brave and cross the "Galaxy".

仰臥，感受夕陽西下，享受浩瀚星空。

Lie down, feel the sunset, enjoy the vast starry sky.

商業(yè)慶典廣場位置正對公交車?？空?，我們打造了城市友好型景觀，為來來往往的各色人群提供了綠色安全的景觀停留點。商業(yè)有時也應為城市的一部分，不能一味謀求商業(yè)利益最大化，提供一些便民、利民和為人民服務的設施，會成為推動實體經(jīng)濟發(fā)展的一大動力！

The location of the commercial celebration square is directly opposite the bus stop. We have created a city-friendly landscape and provided a green and safe scenic stop for everyone coming and going. Business should sometimes be a part of the city. You cannot blindly seek to maximize commercial benefits. Providing facilities that are convenient, beneficial and serve the people will become a major driving force for the development of the real economy!

施工前后對比

▼Sunken space/下沉空間

如論是碧海藍天下的沙灘奇旅還是動感單車的多人PK,亦或井市一番街的和服巡游。下沉廣場的精彩，引得地面來往的人們駐足觀望。

For example, whether it is a strange beach tour under the blue sea and blue sky, a multi-person PK on a spinning bike, or a kimono parade in Jingshi Ichiban Street. The excitement of the sunken square attracted people from the ground level to stop and watch.

▼Weightless space station/無重力空間站

無重力空間站是為營造一個放松、舒適的集辦公、會客、休閑、購物等多功能商業(yè)內(nèi)街。城市的紛擾繁雜，是否也讓您略感心身疲憊？來無重力空間站解解壓吧！

The weightless space station is to create a relaxed and comfortable multi-functional commercial inner street for office, meeting, leisure and shopping. Does the chaos and complexity of the city make you feel a little tired? Come to the weightless space station to unzip it!

微風習習，腳步聲長。

The breeze is breezy and the footsteps are long.

在嚴肅冰冷的寫字樓與熱鬧活力的商業(yè)空間，我們需要一處讓人駐足休憩的過度場所，也許只要一杯咖啡…一支煙…！讓休閑購物的可以歇腳，蓄能再購！讓忙碌的辦公人群可以小憩，獨立思考，緩解疲勞，以被下一場商業(yè)巔峰對決！

Between serious and cold office buildings and lively and vibrant commercial spaces, we need an excessive place where people can stop and relax, maybe just a cup of coffee... a cigarette...! Let casual shopping people rest, store energy and buy again! Let the busy office crowd take a break, think independently, relieve fatigue, and be the next peak business matchup!

施工前后對比

▼Roof·Flower Sea/屋頂·花海

一般的商業(yè)屋頂只有大型中央空調(diào)機器、管道等設施。你一定想不到商業(yè)屋頂還可以這么美！

Generally, commercial roofs have only large-scale central air-conditioning machines, pipes and other facilities. You must have never imagined that commercial roofs can be so beautiful!

The agapanthus and the calyx flower echo each other, and under the shadow of the fragrance, there are often couples who can't help but kiss each other. Perhaps it was also moved by the scenery.

百子蓮，隨秋風搖曳，映照路人憐。

The agapanthus, swaying with the autumn wind, reflects the pity of passers-by.

施工前后對比

▼Details/細節(jié)展示

02

思考

THINKING

過去很長時間，傳統(tǒng)商業(yè)是活力的綜合體。但近年來隨著電商的發(fā)展，以及疫情的沖擊，大多數(shù)門店經(jīng)營慘淡，許多大型的商業(yè)MALL紛紛倒閉，這不得不讓我們深思：如今的商業(yè)綜合體該何去何從？

For a long time in the past, traditional business was a dynamic complex. However, in recent years, with the development of e-commerce and the impact of the epidemic, most stores have been operating bleakly, and many large commercial malls have closed down one after another. This has to make us ponder: Where should today's commercial complexes go?

而于漕河涇印象城而言，它不單單是個購物消費、餐飲娛樂的地方，它更是一個城市旅人的片刻喘息之地；一個社區(qū)居民鄰里交流之地；一個公司白領的會客休閑之地等。在這一個個的活力點中，我們似乎找到了未來商業(yè)的發(fā)展動向。作為客群中的一員，我們真正需要的是便捷的購物方式，新奇的購物體驗，未來的購物場景等。而作為管理者，則需要的是新型的管理模式，較低的維護成本，高效可持續(xù)的互動空間等。

For CHJ IN CITY, it is not only a place for shopping, consumption, dining and entertainment, but also a respite for urban travellers; a place for community residents to communicate with neighbors; and a place for white-collar workers to meet and relax. In each of these vitality points, we seem to have found the development trend of future business. As a member of the customer base, what we really need are convenient shopping methods, novel shopping experiences, future shopping scenes, etc. As a manager, what you need is a new management model, lower maintenance costs, and efficient and sustainable interaction space.

本次呈現(xiàn)的漕河涇印象城項目，旨在展示社區(qū)生活場景，改造城市街道空間，打造城市活力聚核點，展現(xiàn)一個如銀河般璀璨的未來商業(yè)MALL！

The CHJ IN CITY project presented this time aims to showcase community life scenes, transform urban street spaces, create urban vitality hubs, and present a bright future commercial mall like a galaxy!

03

回響

ECHOES

▼Man-on-the-street interviews/街頭采訪

一位活力四射的年輕舞者

舞者：這里是我直播跳舞的好地方。這里的廣場好看極了，還有很多觀眾看我表演。

小E：您是職業(yè)主播嗎？

舞者：不是呀，我就是個女大學生，周末特地過來這邊跳舞的，這是我的愛好。

小E：（錄像中）跳得真不錯，不介意我拍您吧？

舞者：當然不介意，下次拍照聯(lián)系我，我還來給你們跳舞當模特！

一位帶著2歲孩子來玩的年輕媽媽

年輕媽媽：這是我出來放松身心的好去處。

小E：您是除了周末平常也會帶孩子來玩嗎？

年輕媽媽：是的，這里離我上班的地方很近，晚飯后我們會來這里散散步、吹吹風。

一組正在戶外會客廳開會的白領

白領：這里是我們商談事務的首選之地。

小E：您們經(jīng)常來這辦公（摸魚）是嗎？

白領：是的，還好現(xiàn)在都是電腦辦公，不然這的大風會把文件都吹走（笑）

小E：哈哈，室外辦公還是要看天氣的呢~

一位奔波的外賣小哥

外賣小哥：這里是我的片刻喘息之地。

小E：心疼小哥您，要忍受正午的曝曬。

外賣小哥：為了生活、為了家人和我的愛人，我晚上還有兼職呢。

小E：哇太辛苦了，有沒有在漕河涇印象城消費過？

外賣小哥：更多的時候是拿了客戶的外賣就走，不過這里的花花草草會讓我的心情愉快不少，我感覺我也是城市的一份子，為城市發(fā)展做著貢獻！

一群正在玩水嬉戲的小朋友

小朋友：這里是我們的游戲基地，大姐姐也要一起來玩水嘛！

小E：好呀~好呀~（七彩變幻的燈光下，我們在一起愉快的玩耍。）

還有很多的人在這里找到了心靈的停留場所，用心去設計景觀，美化周圍的環(huán)境，給人們帶來理想的空間體驗。

這些無數(shù)個夜晚反復“打磨”出的設計，正改變著人們的生活和感知，讓城市生活變得更加柔軟。我們?yōu)槟茏屆總€人都能在這里感到歡樂與幸福而感到由衷的喜悅與驕傲。